What is B2L?

Born2Lead Youth Conference (B2L) is a national one-day conference for 250 young leaders (ages 16-26), held in conjunction with WiLB. B2L delegates integrate with WiLB for keynotes, interactive sessions and networking opportunities. Great mentor relationships start here. We believe so much in the development of our future leaders, that we use proceeds from WiLB to fund B2L programming. The two audiences join together in an inspiring session called Perspectives (a highlight of the conference from both sides). Youth gather to learn, grow, connect, find their voice, help define their leader influence, and share that learning with others. They leave changed.This is our differentiator. There is NO other conference anywhere that brings together emerging leaders with senior leaders and offers tailored programming to both streams so that both leave as stronger leaders.

Who Should Attend?

Delegate Profile

  • Female, Grade 11 and 12, College or University student, or Young Professional between the ages of 16-21
  • Currently attending high school with a business stream or a post secondary institution in a business program
  • Identified by teachers, professors, or guidance counsellors as emerging, high potential leaders and entrepreneurs
  • Students with a minimum of two years work or volunteer experience related to a leadership role
  • Students with a strong business acumen or who have expressed a strong interest in leadership or entrepreneurial ventures
  • Students who have successfully established start up companies

B2L Added Value to Students and Sponsors

  • Delegates receive a personalized welcome e-mail from conference organizer and sponsors
  • Students are invited to engage in the B2L community from date of registration through social media platforms
  • Students can submit questions and ideas related to specific workshops and panel discussions in advance of the conference
  • Students will receive sponsor offers via e-blasts pre-conference and for six months post-conference
  • Students will receive monthly e-newsletters related to topics of emerging entrepreneurship and leadership

What People Are Saying

Keynote and Speakers

Marci Ien, Co-Host The Social, Transitioning through when the rug is pulled from under you... how do you leverage your strength and path forward

Marci Ien


Co-Host, The Social | Former Co-Host and News Anchor, Canada AM

For over 15 years, Canadians from coast to coast woke up every morning to Marci Ien’s friendly, familiar face as the co-host and news anchor of the national morning program, Canada AM. Today, Ien is seen across the country as a co-host of one of television’s most popular daytime programs, The Social. On-stage Ien also shines as an emcee, interviewer, moderator, and speaker.

In addition to her broadcasting work, Ien is a former distinguished visiting professor at Ryerson University’s Radio and Television Arts (RTA) program. She now sits on the university’s Board of Governors. In 2014, the program gave her the distinction of an award co-named in her honour. The Marci Ien and Dwight Drummond Award celebrates students from under-represented and marginalized communities who show great potential in any three of the school’s programs. In 2013, Ien was inducted into the RTA’s Wall of Fame for her significant contributions to the field of media.

Ien’s career in television spans over three decades, and has taken her from Halifax, where she joined CTV National News as a reporter in 1997, to Vancouver, where she was the News Anchor for CTV’s Olympic Morning at the 2010 Winter Olympic Games. In 2016, Ien was nominated for a Canadian Screen Award in the category of Best Talk Show Host for her work on Canada AM.

Deeply committed to humanitarian causes, Ien travelled to Sierra Leone on behalf of Journalists for Human Rights, where she met with reporters and led training workshops. That same year, she was honoured by the Black Business and Professional Association with a Harry Jerome Award. Ien also works with World Vision, and travelled with them to Sri Lanka to report on the situation following the 2004 Tsunami.

Kevin Cochran, Co-Founder, enRICHed Academy, Real Financial Literacy

Kevin Cochran


Co-Founder, enRICHed Academy

Over the last 15 years, Kevin has been one of the most sought-after speakers on the necessity of money management for families, teens and young adults. Having been featured on radio and television programs across the country, he has spoken to well over 100,000 people including professionals, students, schools, communities and corporations on the importance of financial literacy and how to create a foundation for personal wealth.

By the time Kevin was 20 years old he found himself $20,000 in credit card debt. Since then Kevin has played a key role in growing two companies to multi-million-dollar revenue status and removed himself completely from debt while creating a large foundation of wealth.

With the help of many mentors, Kevin has systemized and simplified money management. Kevin believes that money management is a lesson that we all learn eventually. Some learn it the easy way, and some learn it the hard way. Enriched Academy provides a foundation to help people avoid the damage caused from learning it the hard way and sets the stage for people to take control of their financial health. Kevin knows that enRICHed Academy will make a massive difference in people’s lives, forever altering their financial future for the better by setting them up for financial success.

Erik Reed, Talent Attraction Specialist, Regions East, KPMG , Emerging Trends for Tomorrow's Leaders - What you Need to Know

Erik Reed, Talent Attraction Specialist, Regions East, KPMG

Erik joined KPMG in the summer of 2015, and is excited to recruit top students. Aligned to Regions East he will be focusing on hiring for KPMG offices in Ontario (outside of the GTA) and Atlantic Canada. After graduating from Brock University’s Sport Management program, Erik focused on a career in human resources by completing a graduate certificate at Conestoga College. He then gained his first professional experience as a member of the campus recruitment team at Target Canada. In his spare time, Erik enjoys following the stock market, growing all sorts of vegetables, and listening to his favourite podcasts. He also enjoys a great pun, so don’t hesitate to introduce yourself with some great wordplay! EmailInstagramTwitterLinkedIn

Deborah Jann, Founder and Chief Experience Officer, Roll Out Innovation + Alexandre Eisenchteter, Co-Founder, Stormz - The Ideal Future of Women Leaders

Deborah Jann


Founder & Chief Experience Officer, Roll Out Innovation

As Founder and Chief Experience Officer at Roll Out Innovation, Deborah draws on 20+ years of experience in adult education, creative problem solving, sales & marketing, entrepreneurship and management consulting. She is a graduate of the Queen’s Innovation and Design Thinking Program and is recognized by the Creative Education Foundation as a Master Facilitator of Creative Problem Solving, innovation and team building. She is dedicated to influencing workplace culture by building on her experience in business and her passion for innovation to contribute further to the national dialogue on Building a Creative and Entrepreneurial Canada. Deborah has achieved market success as a business owner in the transportation and adult education industries. As a principal in management consulting, she’s helped numerous clients win impressive sales, awards and reputations. She is also certified on psychometric assessments and The Confident Coach™, an ICF-accredited coaching program. A popular presenter, Deborah has spoken at the national conferences of the Municipal Innovators Community, Institute for Performance and Learning, Retail Council of Canada, Creative Problem Solving Institute, Mindcamp, The North West Company, Supply Chain Management Association (SCMA) and Women in Leadership and Business.


Alexandre Eisenchteter


A Six Sigma black belt and master facilitator, Alexandre Eisenchteter co-founded Stormz in 2012 with François de Metz, a talented developer. Stormz was born out of a frustration to run productive brainstorming sessions with more than 20 participants or when participants were spread out geographically. Combining digital technology with the science of collaboration, Stormz enables the delivery of highly engaging meetings and conference experiences.
Christiane Rutledge, Learning Constultant + Edelyne Tan, Talent Management, Meridian Credit Union - Eat. Sleep. Achieve. REPEAT. Managing Ourselves Under Pressure

Christiane Rutledge

Learning Consultant, Meridian Credit Union

Serving as a Learning Consultant in the Learning and Development Department for Meridian Credit Union, Christiane is a leader in her business and community. With more than 18 years of experience in the financial services industry, Christiane is known for her passion for people and her commitment to delivering and expecting the best service experience. Christiane is a graduate of Leadership Niagara, an innovative program that brings together individuals who are recognized as emerging and aspiring leaders in the public, private and non-profit sectors of the Niagara Region. She has also served in a variety of roles in the not-for-profit sector including serving on the board of a national women’s organization and has given leadership to several provincial charities and speaking engagement opportunities. She has a passion for seeing young women recognize their full potential and has spoken in a variety of settings to let women know that, when it comes to making a difference in business and in life, the sky is the limit. As a certified trainer for the Institute of Health and Human Potential, Christiane is passionate about helping women recognize that it is in them to reach their full potential! Christiane lives in Grimsby with her husband and 4 children. Her personal hobbies including running, biking, scrapbooking and playing volleyball or can be found curled up with a great book!

Edelyne Tan

Edelyne is a Talent Management and Talent Development professional who has a passion for helping people grow and develop no matter what stage they are at in their career. She has lived out that passion through her work in recruitment, staffing, training and talent management. Edelyne has also been able to apply   these skills with youth entrepreneur programs such as Junior Achievement. As an Achiever as well as an Advisor, she has helped inspire and prepare students to succeed in a global economy. From her experience in both work and life, Edelyne knows how important it is to enjoy what you do, understand what motivates you and how your actions and decisions can help you on your journey. She is dedicated to helping people leverage those insights to improve their own outcomes and experiences. Edelyne is an avid traveller, plays Ultimate Frisbee and has recently gotten into triathlon.
Canadian Tire - Closing Keynote

  More details coming soon….


Click the link to register and get your tickets for the upcoming 2018 WiLB conference

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